The Catapult Effect
The Catapult Effect is a podcast for entrepreneurs who look successful on the outside, but are carrying more than is sustainable on the inside.
Season 4 centers on one core theme: creating more ease in the life of the entrepreneur. Season 4 is scheduled to begin in March 2026.
Each week, host Katie Wrigley shares grounded, practical conversations with guests who help reduce pressure — not add to it. Guests include practitioners, strategists, and experts working in areas such as nervous-system support, ethical AI, automation, SEO, addiction and craving support, and other approaches that make business and life more sustainable.
Episodes are released weekly and often structured in two parts (15–20 minutes each), allowing for focused conversations that respect attention and nervous-system capacity.This show is designed for entrepreneurs who have already “done the work,” yet still feel stretched, overwhelmed, or quietly struggling — whether in their business, their body, or their day-to-day life.
Season 2 is dedicated to first responders.
Season 3 focuses on professionals.
Don't miss out on Season 1 when it was known as The Pain Changer®. Discover valuable wisdom on pain management and various techniques to reduce pain.
Tune in and start your journey to transformation and resilience!
The Catapult Effect
The Biological Reset That Changes Everything Part 2
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Summary: In Part 1 of this two-part conversation, Katie sits down with Matthew Campbell, PhD, clinical psychologist and creator of the Primal Five framework, to explore why so many entrepreneurs feel chronically stressed, exhausted and overwhelmed despite living in the most convenient era in human history.
Matthew explains that modern life has outpaced human evolution, and the five biological foundations our ancestors relied on naturally (sleep, sunlight, movement, connection and intentional consumption) are now things we have to consciously choose. When those foundations erode, no amount of mindset work can fully compensate.
Katie and Matthew also dig into the hidden cost of news consumption and how our brains are wired to overestimate threat when constantly exposed to alarming content.
Key Takeaways
→ Industrialization far outpaces evolution. We have the same bodies our ancestors had, now operating in a radically different world.
→ The five biological foundations (sleep, sunlight, movement, connection and intentional consumption) are not optional extras. They are the foundation everything else is built on.
→ Convenience is a short-term win with a long-term cost. The easier life gets, the less we use our bodies the way they were designed to be used.
→ Everything we consume is fuel, including the news, social media and digital content. What you consume shapes how your nervous system responds to the world.
→ Limiting news exposure is not being uninformed. It is protecting your nervous system. Matthew recommends a maximum of 15 minutes in the morning and 15 minutes in the afternoon.
→ Mindset strategies have limits when foundational biological needs are not being met. You cannot think your way out of sleep deprivation or loneliness.
Where to find Matthew
Our Primal 5 Website
Our Primal 5 Instagram
Matthew Campbell's LinkedIn
Resources
- Website
- Free Mini Cogno Mondays
- Learn more about Cognomovement
- Try Cognomovement for yourself!
- Book a call with Katie
Credit: Tom Giovingo, Intro & Outro, Random Voice Guy, Professional ‘Cat‘ Herder
Mixed & Managed: JohnRavenscraft.com
Disclaimer: Katie is not a medical professional and she is not qualified to diagnose any conditions. The advice and information she gives is based on her own experience and research. It does not take the place of medical advice. Always consult a medical professional first before you try anything new.
