The Catapult Effect
The Catapult Effect is a podcast for entrepreneurs who look successful on the outside, but are carrying more than is sustainable on the inside.
Season 4 centers on one core theme: creating more ease in the life of the entrepreneur. Season 4 is scheduled to begin in March 2026.
Each week, host Katie Wrigley shares grounded, practical conversations with guests who help reduce pressure — not add to it. Guests include practitioners, strategists, and experts working in areas such as nervous-system support, ethical AI, automation, SEO, addiction and craving support, and other approaches that make business and life more sustainable.
Episodes are released weekly and often structured in two parts (15–20 minutes each), allowing for focused conversations that respect attention and nervous-system capacity.This show is designed for entrepreneurs who have already “done the work,” yet still feel stretched, overwhelmed, or quietly struggling — whether in their business, their body, or their day-to-day life.
Season 2 is dedicated to first responders.
Season 3 focuses on professionals.
Don't miss out on Season 1 when it was known as The Pain Changer®. Discover valuable wisdom on pain management and various techniques to reduce pain.
Tune in and start your journey to transformation and resilience!
The Catapult Effect
Building Trust: The Key to Success in a Trust Recession
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In this episode, Katie Wrigley discusses the importance of establishing trust with oneself and others. She highlights the current trust recession and the need for trust in the business world. Katie provides practical tips for building self-trust, such as following through on commitments and being honest with oneself. She also emphasizes the importance of observing others' follow-through and consistency to determine their trustworthiness. Katie acknowledges that trust can be broken but emphasizes the need to double down and earn it back. Overall, the episode explores the role of trust in personal and professional relationships.
Takeaways
- Establishing trust with oneself is crucial for building trust with others.
- Following through on commitments, no matter how trivial, is a key way to build self-trust.
- Observing others' follow-through and consistency can help determine their trustworthiness.
- Trust can be broken, but it can be earned back through communication, action, and patience.
Want to learn more?
Lifestyle Business Quest Podcast - Trust Recession Episode
Complimentary virtual chat with Katie
Resources
- Website
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- Learn more about Cognomovement
- Try Cognomovement for yourself!
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Credit: Tom Giovingo, Intro & Outro, Random Voice Guy, Professional ‘Cat‘ Herder
Mixed & Managed: JohnRavenscraft.com
Disclaimer: Katie is not a medical professional and she is not qualified to diagnose any conditions. The advice and information she gives is based on her own experience and research. It does not take the place of medical advice. Always consult a medical professional first before you try anything new.
Welcome back to the Catapult Effect Podcast. I am your host Katie Wrigley. So my coach Travis Greenlee, who has a podcast called the Lifestyle Business Quest, did an episode this week about the fact that we're in a trust recession. And he's right. When you look at it, there is so much mistrust out there and it's so understandable how we got this way. We have fake news that's very different, difficult to differentiate from real news.
We've had conflicting messages, conflicting data coming from the government, coming from other sources. It's no wonder that we're starting to get into analysis paralysis and it's really unclear who we can trust. And Travis brings up a lot of really good points that those of us who are business owners and entrepreneurs, we can follow a certain model to help to show people that we are trustable. And there are specific outlines and guidance that he gives in this episode and I'm going to link to it in the show notes.
to help you be able to establish trust. And it got me thinking, it's something that Brene Brown first brought my attention to in one of her books. I couldn't tell you which one, but I'm a huge fan of hers. And one of the things that she talked about is that you are going to be limited in your ability to love other people by how much you love yourself. And there's no getting away around that. You can tell yourself that you love others more than you love yourself.
but you are limited in the love that you can give them if you do not love yourself. Her data is absolutely indisputable and no matter how much I wanted to deny it for myself, she's right. And I also realized the same things apply for respect and trust. If you don't know how to trust yourself or respect yourself or you have a lack of trust or respect for yourself, how are you gonna know?
Trustable characteristics and traits to look for in other people if you have no guidepost How are you going to find your way? And so I wanted to dedicate this episode today to really talking about ways that you can start to establish trust with yourself and Extend these same practices into others that you're interacting with and potentially looking at to be able to tell can I trust them or not? Because especially in the business world there have been so many pre
Katie Wrigley (02:22.04)
programs that have let people down. I have been through that myself. There's always something I take from anything that I invest in, but I have been hugely disappointed with some of my last investments. And when I look back to those times when I made those decisions, I wasn't trusting myself. I have spent a lot of time and effort and energy on building my own self trust now. And I am making much better decisions as a result.
and it is not that hard to do. So there are a few things that you can start to do to help yourself build that trust within yourself. If you have a journal, I highly recommend that you grab it. If you don't, this is a great time to potentially start to journal. So I want you to go back and look first at where have you showed up for yourself in life? And just start with like the last five years. What have you done for yourself?
Like, and I mean everything. Getting yourself to the doctor when you're sick, even if you hate doctors. places and times that you've shown up, big projects that you may have worked through at work or in your business. List every place where you have shown up for yourself and you can go back and say, hey, I know when this happens, I'm gonna show up for myself. I'm gonna be there. One of the easiest and fastest ways,
to establish trust with yourself is when you say you're gonna do something, do it. I don't care how trivial it may seem. I don't care how minute or insignificant you may think it is. How you do one thing is how you are going to do everything. And think about that statement. Like who here knows someone that just phones stuff up, phones things in in their life? Like they never really go balls to the wall. They're always kind of half -assing it. I definitely know people like that.
That's how they do everything. If you look at them and there's someone I'm thinking of, I'm not going to call them out, but there's someone I'm thinking of from my past who phoned in everything within our relationship, like after the initial effort, of course. And then everything was just phoned in. And when I looked at their life as a whole, I shouldn't have been surprised because how they worked with me and interacted with me is how they did everything. They phoned it in at work.
Katie Wrigley (04:47.244)
They phoned it in with their family. They would do the minimal effort to be like, okay, I'm here, I showed up, I love you, but they would never go deeper. They phoned in everything.
How you do one thing is how you do everything. So if you say, I'm gonna go to the gym tomorrow, go to the gym. I don't care how little you don't want to. If you are trying to establish trust with yourself, it is important that you follow through with what you say you are going to do. Start small. Do not try to establish trust by saying, I'm gonna go to the gym seven times this week, especially if you haven't been going to the gym at all.
That's way too big of a goal to put on yourself right out of the gate. It doesn't mean that you won't be there in a couple weeks or a couple months, but start slow to establish trust. So if you're, one of your goals is, I wanna start working out more. You're gonna go to the gym maybe one time this week, or maybe you're gonna take a walk or do something. But whatever it is you choose, however many times you say you're gonna do, follow through and do that thing.
that you said you were gonna do. Again, it doesn't matter how trivial. And don't commit to it. And be really clear with your language if you're not gonna commit. So it looks like with language, I am going to do X, Y, Z this week and then do X, Y, Z. If you aren't sure you can commit, if time permits, I will also. So you aren't committing to it that way. And it doesn't have to be if time permits, but I may do this.
Maybe I think like I want to do that. But don't commit unless you are 100 % sure you're going to follow through. Again, this is about building trust in yourself right now. Because you can't start to trust anybody else unless you start to trust yourself. This is also a good point of those coaches, those other leaders that you're following out there when they say they're going to do something. Do they do it? What is their follow through rate?
Katie Wrigley (06:53.794)
Are they promising things that don't come up very often? Are they making a lot of promises that you never hear? Are you seeing the proof behind their statements? Like I had someone reach out to me a little while ago on LinkedIn and I immediately didn't trust because it like just sounded too good to be true. As someone who works with coaches and helps get however many calls a week or something. And so he sends me screenshots of the platform. And as I'm looking at it.
The stats look great, but if you look closer, the stats they were proud of were a decline from the prior month. Why? If you're suggesting this system and using those stats, and it was like a 30 some odd percent decline from the month before, makes you wonder, can you really trust them? I didn't feel I could. Social proof is a big thing.
You can find this within your own life. That's why the first thing I started in this episode is go back, look at places where you've shown up for yourself, where you have shown that you can be trusted.
Whatever you say you're gonna do, do it. And don't commit unless you are 100 % sure you're going to be able to show up and do it. The next thing I want you to notice is who is following through with what they say they're gonna do. And to what degree. People aren't gonna be perfect. But you want someone who if they say they're gonna do something.
you see them do it at some point, or at least they're in the high 90th percentile of following through with what they say they're gonna do.
Katie Wrigley (08:39.148)
You also need to be honest. think that goes without saying and that also includes honesty with ourselves looking at ourselves and being honest with to what degree can I trust myself here? So there is one place where I'm really trying to establish more trust in myself. So I cannot be trusted fully to stay off of my device during the hours that I said that I'm going to put it down. This is something that I'm actively working on right now.
and I have very clear boundaries that I am not fully adhering to. And I'm pointing this out because if I continue this behavior, it is gonna dent the trust I have in myself. And for those of you who are business owners listening, as you're putting out these tools and doing these things that Travis recommends in his episode, you want to make sure you trust yourself because if you don't think the stuff you're putting out there is any good, that's gonna come through in your messaging and people are gonna pick this up and be like, hey, I'm...
picking up some hesitancy there. Like, does this person trust themselves? Can I trust them? If they don't trust themselves, why should I trust them? It becomes a thing, really big thing. So you wanna make sure, again, follow through rate is good and that you're seeing things that are consistent and very clear over time and starting to use these practices both within your own life and within others. And since we are humans, we're gonna screw up at some point.
Just know that that's gonna happen. You're gonna let yourself down. You're gonna let someone else down. That's gonna happen. Just know it. And what are you gonna do in that case? So when you have broken trust in someone, you're gonna need to double or triple down for a while to make up for that. So there's something else that Brene talks about with, I believe it's the trust jar and putting marbles in the trust jar. I think it's her.
I may be mixing up leaders out there, but when someone follows through with something they say they're gonna do or they show up for you, they get a marble in the trust jar. But when someone betrays you, it's not just one marble that comes out, it's like a whole handful. So you dented that trust because prior to that, you hadn't given them any reason not to trust you, now you have. So that means you're gonna need to double down with your communication, with your action, with your patience.
Katie Wrigley (11:03.296)
and not insist on them reestablishing the trust until they're ready. You're gonna need to earn that back. And the same thing with yourself. When you don't follow through for yourself, you're going to need to do something to come back and reestablish, reemphasize that trust in yourself.
So if you do listen to Travis's episode, he gives really great tools, like I said, to be able to implement it. And I wanted to try to give you the ability to look at what is blocking you within yourself that is bleeding into this inability to be able to trust other people. So I am trusting that this episode was helpful for you. I actually kept it to a short episode, but my guests and I have been having wonderful conversations, but so far.
I had not stuck to the short episodes that I promised, so here I am, first short episode in season three, whoo, just like I promised. And I am gonna try to do a better job with my guests, to rein them in and get them more succinct. However, the messaging and the conversations have been so great that I haven't wanted to go back and edit and cut it down for it to be shorter. But that was a promise I made to you guys and I haven't fulfilled it yet until this episode.
I will be back again next week. Until then, please be well and thank you for joining me.